权威分析!央视CGTN连线黎双富谈疫情对体育产业影响!

来源:娱体一体      日期:03-26 13:38     浏览数:553次
权威分析!央视CGTN连线黎双富谈疫情对体育产业影响!

近日,央视CGTN连线懒熊体育,大谈奥运延期对体育产业影响如何?

央视CGTN主持人:“被新冠肺炎折磨的肯定不只有奥运会,还有其他很多赛事都被迫延期或者取消,篮球收到冲击很大,这个月早些时候,在NBA爵士队有球员确诊感染之后,NBA宣布无限期暂停比赛,与NBA和FIBA深度合作的非洲篮球联赛,揭幕赛季也被判推迟,足球受到影响也不小,亚冠联赛推迟,欧洲杯推迟到2021年,非洲杯和金杯足球赛也被推迟,不过目前依然有一些体育赛事仍在进行,就是没有现场观众,比如迪拜的赛马世界杯,以及正在挪威举行的北欧滑雪世界杯,体育产业获益于运动人群的聚集,因为新冠肺炎的影响,这已经变得不可能,现在让我们连线懒熊体育创始人兼总裁黎双富,懒熊体育是中国产业一个综合型的服务平台,连接人才和资本等资源”。

国际奥委会把奥运会推迟到明年的看法,你觉得这件事对体育娱乐产业的影响有多大?

黎双富:我认为国际奥委会和东京奥组委别无选择,一旦运动员都开始表达关切和意见,他们唯有取消,推迟东京奥运会,对体育产业会是个重大的打击,因为2020原本是个体育大年,我们所有人都很期待它,就像刚刚新闻里说的,以东京和日本为例,根据经济学家和体育教授的估算,推迟导致的直接和见解损失在300-400亿美元之间,那大致相当于日本GDP的百分之一,运动员也会受到影响,就像之前说的,有运动员的备战已经受到疫情的影响,有些项目获得奥运资格的运动员,可能需要重新获得资格,因为之前晋级成绩面临过期,一些足球运动员因为超龄可能没法再参加比赛,对奥运会丽相关利益方来说要面临很多挑战,很多头疼问题要处理。

央视CGTN主持人:那你觉得疫情之下的体育产业,应该怎们调整和规划呢?他们该怎么面对这些不确定性,我的意思是,现在真的不知道群体性活动说明时候才被允许进行。

双富:唯有快速调整,实际上最大的量体育赛事延期,很多体育公司面临一个收入突然损失,尤其是那些围绕两大赛事的中小型公司,他们需要关注公司账户上的资金储备,关键是紧缩预算,减少开销,努力活到2021年,届时可能会有另外一个体育大年,在技术与新冠肺炎病毒的战斗之后,东京奥运会就可能成为全世界一个庆祝大会,就像2002年的盐湖城冬奥会,给经历了9-11时间后的美国人民带去快乐

央视CGTN主持人:实际上这个过程不只是体育球队需要调整,场馆运营,赞助商,广告商,授权商,等等都要,你觉得疫情退去后,体育产业的价值链能迅速恢复吗?

黎双富:我认为体育产业应该会出现报复性消费的产业之一,仔细想想,我上次去打篮球,去健身房,去自由锻炼身体是什么时候,我们现在都很需要,也都想投身到运动中去,等一切回归正常,人们都肯定会恢复体育锻炼,在经历这么一次传染病之后,人们对身体健康会愈加的重视,花在体育上的时间会增加,基于这个,我认为体育产业面临一个不错的机遇。

声明:文章内容来自央视CGTN,仅供传阅

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